Friday 28 September 2012

Production Plan

Times and dates

Monday 1st October 10.20 til 11:30 - Filming (Laken and Yasmin)
Tuesday 2nd October 1:40 til 2:50 - Filming (All)
Wednesday 3rd October 9:00 til 10:10 - Filming (All)
Thursday 4th October 11:30 til 12:40 - Filming (All)
Friday 5th October 2:50 til 4:00 - Filming (All)

Monday 8th October 10:20 til 11:30 - Editing (Laken and Yasmin)
Tuesday 9th October 1:40 til 2:50 - Editing  (All)
Wednesday 10th October 9:00 til 10:10 - Editing (All)

Props/Costume
  • Turtle neck jumper
  • Black leggings
  • White socks
  • Black shoes
  • Black skirt
  • Black vest top
  • Make up - Similar to video

Locations for filming
  • Against a White wall
  • Green room - For parts with the striped background


Wednesday 26 September 2012

Deconstruction and Reconstruction of media text

Group names and roles
Paige Jones - Producer
Laken Baldwin - Editor - Cast
Natasha Majero - Director
Yasmin Burhan - Camera
Rachel Escritt (Editor)

Media text we will be recreating - Beyonce - Countdown


Friday 21 September 2012

Codes and Conventions


Codes and conventions music videos and Genre
The genre of a media text is a way of constructing meaning and creates an audience for the text. Genre is a firm set of rules/way of doing things, they can slowly adapt over time because of different influences.  The different codes and conventions of a media text allow the audience to become familiar with different genres and it ensures a certain text works well and fits into a genre.
The genre of music that I am studying for my music video is pop. Pop music aims to appealing to a general audience rather than a particular sub culture or ideology. It is generally more focused on the recording, production and technology side of things more than a live performance. The main aim is to promote the artist. The lyrics of pop music generally focus on simple themes; the theme is often love and romantic relationships.

Codes and conventions of pop
  • Pop music is very electric, often borrows elements from other styles of music including urban, dance, rock, Latin and country – Core elements which define pop
  • Generally short to medium length songs
  • Common – repeated choruses, melodic tunes and catchy hooks
  • Main goal of pop music is to be pleasurable to listen to rather than have artistic depth
  • Pop music is commercially recorded and desires to have a mass audience appeal
  • Pop music has absorbed influences from most other genres of popular music
  • Close ups are often the most dominant shot used in pop music videos to create emphasis on the artist, location and emotions. They are also used to reflect the words of the song, showing the artist lip syncing.
Jessie  J - Price tag
Jason Derulo - It girl








Other shots typically used in music videos are long shots; these show the setting of the video. Mid shots are also used a lot. Music videos intentions are to promote the artist, and give them a unique style, different shots help to show the artists style off well.Mise-en-scene in music videos is often used to add glamour or style to the artist which could single them out from other artists.


Alexandre Burke is framed in the centre of the frame, wearing a leather jacket, adds to her looking like the dominant character, the males all placed behind her in lighter clothing looking at her. She is the dominant character.Women are usually made to look modern and independent and dominant such as the Alexandre Burke video where she is dominant over the men (Bad boys).

Costume usually relevant to the genre, mood and storyline of the song – Creating an on screen image for the artist
Lighting emphasises the mood of the song
Colour – sets the mood for the video, creating either a sad or happy etc. atmosphere
Usually set in mansions, nightclubs, boats, beaches, streets, all settings associate with the good life and rich people
Modern stylish clothes which are normally designer especially on male artists


Usually pop music videos are performance based; if there is a narrative it isn’t very often that it is the most dominant part of the video.
In the Katy Perry video – The one that got away, it is mainly based on narrative. A song with a narrative based music video includes a narrative story of the lyrics and acted out in some way. It relies on imagery to produce a story for the audience to follow. A common story for pop music videos is Romance, showing a relationship and a story that goes with the song lyrics.
This video is a story of a broken down relationship which ends with the boy in an accident that kills him. It shows the past and present Katy, with clips of a kind of flashback and the two different stories running alongside each other

Performance based videos tend to show the band or artists mostly performing there song, possibly at a gig or in a studio setting. Pop videos are often set in a studio.
A lot of pop videos are mainly performance based; this helps the audience to connect with the artist. Often if the music video has a narrative the performance part of the song is also in the same setting as the narrative, it helps to connect the two together. The narrative will run alongside the performance side of the video, but the performance side will be the more dominant part of the video.
In the three images of different music videos to the left they all show the artist performing to the camera. This makes it better for them to connect to the audience.
Pop music is usually about the good things in life. A lot of the themes in the songs include, love, teen august, rebellion, coming of rituals, currency of cool, friendship etc. The themes of the songs are reflected in the music video. For example, Rita Ora – How we do (Party) is about parties, being young, and friendships/relationships. In the video she is shown at a party and is surrounded by friends, having fun.
 
  • Typical summer pop song
  • Quick paced shots from clip to clip
  • A lot of action happening fastParty atmosphere, people having funClothing of Rita Ora is revealing, also makes her look quite glamorous, she is wearing well-known brand boy London in the video
  • Relaxed fun atmosphere
  • Night time location

 
Artists like Miley Cyrus convey the new conventions of pop videos where there are flash cars, women showing more skin and having a setting somewhere hot and sunny (especially in male videos). Older pop music videos aren’t as glamorous as current music videos. Pop music tends to follow the current trends rather than creating any of its own; it is influenced by the trends at the time of the video.

 

Thursday 20 September 2012

I asked two different people about the influential media texts that I gathered together because I felt that they are relevant to the music video that I would like to create. I chose to put on the lyric video to my song, a music video by Rihanna and some images of some famous female artists whole style I think I could suit the type of video I want to make.


The first feedback interview is with a 14 year old girl. She is within my target audience, after looking at the demographics of the music video on you tube the main audience that the song attracts is between the ages of thirteen to twenty four.

The feedback I got from this interview about the first media text, my song, was that she likes the song a lot and she says that she imagines the music video to have fast short clips of people dancing and a lot of bright lights. This is relevant for the type of video i would like to create, I think the idea of using light and contrasting the light and dark fits with the idea of the chorus and the name of the song 'Hit the lights'. For the Rihanna video the feedback was about rating the video in different areas on a scale of 1 to 10. She gave a 10 for the Mise-en-scene in the video, as she felt that they fit really well with the song and video. I think that props and costume are very important for the video as it is important to give out the right message to the target audience. She also said that she particularly liked the fast montage sequences in the music video, but also thought that the slower parts of the video didn't fit in very well. She mentions that she prefers a narrative video, this is useful to find out what type of video people from my target audience will prefer.

Out of the four images she pointed out that she doesn't think that Taylor Swift suites the style of my song, and she think that Rita Ora suits it more, as she has seen her music videos and thinks that they relate to Selena Gomez and that kind of style. I found this interesting as i thought that Taylor Swift was the one that suited my chosen song the most out of the four female artists.


The 2nd feedback interview was with a 16 year old girl. She is also within my target audience however she isn't into pop music. She says that she thinks the song is alright but not something she would normally listen to, but still imagines the video to be quite fun and for there to be people dancing around. This is based on pop music video stereotypes as she hasn't seen the music video to the song before so this is based on what she expects to be in a pop music video.

Out of the four female artists that I chose as images for my influential media texts she said that other than Selena she thinks that Rihanna would suit the song best. This is also interesting as I didn't really think that Rihanna's bold image suits the kind of style that Selena Gomez has in her songs.

Friday 14 September 2012

Media Evaluation Essay


Media Evaluation Essay – Skills development
Paige Jones

On my foundation course the task was to create a music magazine, including a front cover, Contents page and double page spread. We had to come up with our own artist and take all of the pictures and design all three parts of the magazine. Prior to actually creating the website we planned and researched, I looked at R&B as my genre for my magazine so I did a LIIAR analysis for three other existing R&B magazines and looked at current R&B stars. 

At the beginning of the year we also made a college magazine, we followed the same stages as we did when making the music magazine. I made a front cover and a mock up contents page for the magazine. I think that looking at the two magazine front covers I can see I have improved a lot since starting this media course in all different ways, mainly been more creative and coming up with better designs and getting to grips with the different software to create my magazine.


Before I started the AS media course I had a basic understanding of Photoshop as I had used it in school a couple of times but I also used it at home so I knew basic controls. I hadn’t really studied media before studying it at Wyke but I felt that once I picked up on the basics and understood them properly it allowed me to work on my designs and know what conventions they needed and what to put on them to make them look better. Overall before I started media at Wyke my skills were very basic compared to how they are now.

For the college magazine planning and research I think that I didn’t do a lot of it compared to the music magazine. I think the main reason for this is because I understood it better when it came to creating my music magazine which helped me to look into things in more detail. I think that if my research was better it might have helped me when it came to designing the college magazine, I might have put more thought into layout and been more creative with the design. I also think that looking at the conventions of a magazine in more depth would have helped me to get a better understanding and I would have come out with a better design in the end.

For the research for my music magazine I used prezzi, which I learnt how to use in media, to put my initial ideas on for the magazine and also looked into the target audience, how much I wanted to sell the magazine for, I also looked at three other R&B magazines to get an idea of what they looked like and the type of things they included. Another thing I did was look at R&B artists so I could see what they dressed like, particularly females as I was going to have a girl on the front cover. For my collage magazine I didn’t really look at any of these things in enough depth, I looked at some other college magazines but didn’t plan out everything properly. When it came to taking the pictures for my magazines I think there is an improvement from the college magazine to the music magazine. For the college magazine I didn’t plan what I was going to take pictures of, I just went around the college and took random pictures, whereas for my music magazine I planned everything out, including the outfits, before I took the pictures, so the shoot went better and I ended up with better images.

My front cover for the college magazine is very basic. The writing on it doesn’t stand out and just blends in with the picture. When it came to taking the pictures for my college magazine it wasn’t planned, I went around college with a friend and took any pictures that I thought would look good and I think that if I planned this better then it could have improved the look of the front cover. I have also learnt a lot more about manipulating my images to make them look better. Editing the levels and airbrushing the images improves the overall look of the magazine and you can see this on my music magazine more.

During the media course I have learnt to be more creative with my work and make sure it stand out, the writing on my music magazine is a lot more noticeable. Although I did establish a colour scheme I don’t really think it comes across very strong on the front cover whereas on my music magazine you can tell the colours I chose to use as my colour scheme. I think the improvement in the final designs is mainly down to learning how to use Photoshop better in media and other subjects so I could use it to create better and more professional looking designs and also having a better understanding of the conventions towards the end of the year so I knew what is expected from an R&B magazine and what would look good and interest people.

On my contents page it shows that I knew that making sure the text stood out was important and I could change it a lot more as my skills in Photoshop improved a lot.  This made it easier for the audience to see the writing, on some of my drafts you couldn’t see the writing very well but I learnt new ways of making it stand out more. Although I think there could be further improvements on my music magazine, you can see the difference between what I knew and my skills when I was creating the college magazine and when I created my music magazine.
On my double page spread I think my images and the layout of it are a lot better quality than my college magazine. This is down to planning it out before I started it, without this when designing it I would have just been putting in what I thought of at the time like I did for the college magazine rather than following what I set out to do.
Overall I think I have improved in all areas after my first year of media. With digital technology I have learnt how to use the camera to get the best and most professional photos I have also learnt how to use new programs such as Prezzi and my skills in Photoshop have improved a lot. I think my creativity has become better as I got more into the designing and knew the conventions of magazines better and understood them properly. For my college magazine my research and planning was very basic and my college magazine didn’t turn out very well. However for my music magazine id did more detailed research and put more effort into planning it and I think this improved the overall look of the magazine.                         

Influential Media Texts

I have chosen three different influential media texts so I can gather feedback interviews with my audience to gather phychographic preferences, opinions and values.

My Chosen song
Rita Ora - How we do

This is my chosen song for my music video. This song has a music video that came out in March 2012. Listening to the song will help people to visualise what the song is about and also what they think the music video would be like. 

Below is some demographic data that I got from you tube and it shows the main age groups and what gender mainly watched the video and the most popular locations that it was watched in. It shows that the main gender of the audience for this song is females and the most dominant age group is people aged between 13 to 24.


 



Questions
What do you think of the song?
How do you imagine the music video to be?

Music Video
Rihanna - We found Love

Rihanna released we found love on the 22nd September 2011, The song was the longest running number one of 2011. The songs music video shows the singer to be a drug abusing thrill seeker, who is in a relationship that soon breaks down into addiction and violence. Below shows the demographics of the music video and the top locations, i got this information from the video on you tube. It shows that the main audience for the video is female and the main age group that have watched the video are aged between 13 and 24.

I have decided to use this music video as an influential media text for my music video and to get feedback on because i like the style of Rihanna, and I like the performance side of the video and the montage scenes.






How would you rate the following on a scale on 1-10
Editing
Narrative/Performance of the artist
Lighting
Mise-en-scene
Cinematography
Overall what do you think of the music video? What do you like and Dislike?

A selection of images that I am looking at to create a style for my own artist.

I have chosen four images of female artists that are very big in the music industry at the minute. I like the style of all four and I want to find out what different people think suites my chosen song. 



Questions
Do you think that the overall style of the photos above suit my chosen song?
Which image stand out most to you and why?
Which famous singers style do you think suits the song best?

Key Audience terms

Qualitative data
Qualitative data is word based. E.g Diaries, Interview, Questionnaires etc.

Quantitative data
Quantitative discreet data is number data that you can get by counting something.


Demographic data
Demographic data is used to describe or segment a group of people. Common demographics include race, gender, age or nationality.

Psychographic data

Phychographics is the study of personality, values, attitudes, interests and lifestyles.