Digipak are most commonly used for EP's and Deluxe albums now. The Digipak design is used instead of the usual album packaging and used by most record labels. The Digipak has a much more stylish look and allows the artist to include more content on their case and also use a lot more imagery.
Below are some examples of existing digipaks:
Rihanna - Talk that talk digipak (2011)
I love the design of this digipak, I think that the imagery used on it is really interesting and i like the use of the newspaper design on the CD. The black and white looks really good, especially with the red writing on top. From looking at the Digipak you can see what genre it is, the facial expressions and costume that Rihanna is wearing is stereotypical of Pop/R&B. With my Digipak I want the person viewing it to be able to tell what Genre the song is and the style of the artist.
Rihanna - Loud Digipak (2010)
Again you can tell what Genre the album is just by the facial expressions and costume that Rihanna is wearing. Having Rihanna on the cover will immediately attracts all of her fans, they will see it is Rihanna so will want to buy it. It is important to have the artist on the front of the digipak as that is the first thing people will see about it and you want them to notice your artist. Her bright red hair really stands out on the cover and that colour is used all the way throughout the digipak so a colour scheme is also very important. Having Rihanna with red hair and then a lot of other colours on other parts of the Digipak wouldn't look very good so keeping the colours simple is a lot more effective. The red colour could also represent a completely new look and new sound for Rihanna, with the red hair she completely transformed her look so the red throughout the rest of the Digipak could mean a new sound for a new album. The colour red also reflects the idea of Love and Lust which is what a lot of the songs are about on This album. And compared to her previous albums like Rated R this is a completely different style.
I really like the contrast with the red roses against Rihannas skin and dress, they look really good. Costume and colours are really important for this Digipak. They need to show a message and in order to get that across in the way i want I really need to think about what I want the Digipak to say about the artist and what colours/costume will reflect this.
The text on the Digipak and very plain and simple, I think that they wanted the main focus to be on the artist and not on the content of the CD. Rihanna is already very well known by many so her name didn't need to be bold and the most important thing that stands out on the cover. People already know who the artist is just by looking at an image so I think that is why they have used the white text.
Katy Perry - Teenage dream Digipak (2010)
The big theme on this Digipak is candy, you can see this on the CD designs of the donut and the swirls like a candy cane. The images of Katy Perry are of her on a cotton candy cloud and on the top she is wearing a candy crown as well as being surrounded by sweets. This could be a representation of Katy Perry having a sweet personality and could also portray her to be innocent, however she has no clothes on some images on the front cover so this does contradict this message of innocence. The genre of music for this is pop, the theme kind of shows that her music is fun.
The digipak is targeted more towards females with Pink being the main colour, I think it appeals to a wide female audience but maybe a younger audience would be more interested in her music. The Digipak relates to her music video 'California girls' with the candy theme all the way through that.
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