Codes and conventions

• Name of artist and album should be somewhere visable on the front of the Digipak. Usually it is just the album name on the front cover.
• There is usually an image of the artist on the front of the digipak as well, a visual image 
• On the spine of the Digipak there will usually be either both or one of the following, album name and artist name - A debut album from an artist is commonly called the artists name so if the album is called what the artist is then they can just include one piece of text on the spine of the digipak. It also allows the audience to recognise the artist by their name, artist often use the same font for their name, it almost becomming a logo which  people recognise
• On the back cover there should be a barcode
• The album tracklist/what's on the dvd is also usually shown on the back of the album
• Sometimes albums may have quotes from reviews from well known companies. e.g. NME etc.
• The colour scheme should represent the mood of the album and all of the songs.

Front cover:

• Main image/design, usually of the artist or band or something that symbolises them or the album
• Name of artist/album, in a large font so it catches peoples attention.

Fold out panel:

• Usually another image of the artist/band but sometimes they also have a design that folds out right accross the Digipak so you can see the whole design when it is fully opened out.

Inside panels:

• Usually another image of the artist/band but sometimes they also have a design that folds out right accross the Digipak so you can see the whole design when it is fully opened out.
• Sometimes a booklet will be included
• There may be quotes/song lyrics from the artists and maybe some information about the album