Qualitative data
Qualitative data is word based. E.g Diaries, Interview, Questionnaires etc.
Quantitative data
Quantitative discreet data is number data that you can get by counting something.
Demographic data
Demographic data is used to describe or segment a group of people. Common demographics include race, gender, age or nationality.
Psychographic data
Phychographics is the study of personality, values, attitudes, interests and lifestyles.
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