This video is an example of the pace of editing we will include in our music video. The majority of shots last for around 2 to 3 seconds each, and they are all straight cuts. The longer shots in the video tend to be around 5 seconds long, which is similar to the length of a lot of our shots in our music video. The music video has fast paced editing, Rhythmic editing (edits to the beat ) and tends to change when the artist sings a different line of the song. Our music video also edits to the beat of the song, we want it to be quite a fun video, which also goes with the pop genre, music videos of this genre are generally quite fun and show people having fun and at party's etc. so an editing pace similar to this will really help us get the fun message across to the audience and goes with the pace of the song as well.
In this music video, Little Mix - Wings, they use the split screen technique which we want to use in our music video.We are using this for a few of our shots,to show the artist lip syncing and also have other things happening in the same shot. It is really effective in this music video, mainly because there is four girls in the girl group and it allows them all to be in the same shot and lip syncing rather than having them all stood in the same shot. It looks interesting on the screen and I think it is really effective. We are using it in our music video because we want to put a lot of shots in one screen. We want to have split screen with four and also with two, they use both of those in the Wings music video, we can show performance shots and then also shots of people dancing and having fun on the other side, which helps to get the message of the song across well.
In this music video they filmed at night, using mainly light from outside (street lights), when we filmed some test shots outside at night the shots had an orange colouring to them from the street lights which isn't what we want. so we need to find a light that will light up the shots better so you can see the performance and people clearer in the video. In this music video the shots do have quite a lot of orange in them but their faces are very clear and you can see them lip syncing the lyrics clearly where as on our test shots you can see them lip syncing but not as well as this. We need to get the lighting outside correct, it is very important as we want the music video to flow well and everything to be how we want it, so lighting is a problem for the night time shots.
In this video Usher uses the projection of lights over the top of him lip syncing, this is our inspiration for the shots were we involve a projector to put an image over Laken, we are using city lights similar to the ones Usher uses. I think that it looks really good in this music video. Usher uses two different ways to overlay the image on top of the video. The first is a projection onto Usher which works well, we are filming it this way first and as long as it works we will be using that technique in our music video. The second way that Usher uses the video of cars in the video is overlaying it on top of the original shot of him dancing and lip syncing. This is what we are going to use as a backup if the first technique doesn't work very well. When filming it we need to make sure that you can still see the artist face clearly and the projection isn't too much on top of them. I like the second way usher uses the lights but I don't think it is as effective and interesting as having it projected onto the setting. I really like the way different videos are layered on top of each other in this video.
